Service Provider Name
- The Japan Association for the 2025 World Exposition
As a service that participates in data utilisation initiatives, this service has conducted a VPIA in order to increase the transparency of data handling. In addition to the excerpts from the VPIA report, in which the service provider has assessed the benefits and privacy considerations when using their service, the results of a third-party assessment of the VPIA report are also available on this website. Please review this information for your reference when using this service. Click here to learn more about the VPIA.
VPIA Report
This service provider has conducted its own assessment of the value of the service, its data handling practices and its measures against the anticipated risks. The following are the excerpts from the report.
1. Service Values
（１）Service Outline
This service allows ticket holders of the Multiple-Entry Passes (Season Passes, Summer Passes) for the Expo 2025, Osaka, Kansai, Japan, to enter smoothly and safely based on face recognition at the admission gates.
When a person with a valid pass enters 51 admission gates of the entrances to the Expo site, they hold up the QR code on the ticket over the gate and undergo face recognition using a camera installed at the gate for identification. This will also prevent identity fraud by lending and borrowing tickets.
*Season Pass: A ticket that allows unlimited admission during the Expo from the opening day to 13 October, 2025
*Summer Pass: A ticket that allows unlimited admission during the Expo from 19 July to 31 August, 2025
Functions Provided
①ID Photo Registration Service
Visitors can take, register and update their facial images on their own devices (smartphones, etc.).
②Face Recognition-based Admission Management Service
At the admission gate to the Expo Site, face recognition is carried out by cameras installed at the gate.
（２）Service Benefits
Benefits that can be provided to individual users
| Offering smooth and safe admission for visitors | At the entrance gate to the Expo Site, authentication using the QR code on the ticket and face recognition using cameras installed at the admission gates are carried out in order to offer smooth and safe admission for visitors. |
|---|---|
| Offering special futuristic experience | Face recognition upon entry to the Expo Site can provide visitors with a special experience that will inspire interest in future society. |
Benefits that can be provided to society
| Preventing visitors from pretending to be someone else by borrowing or lending tickets (benefit to the Expo operation) | By additional confirmation via face recognition at the entrance gate, it is possible to prevent visitors from pretending to be someone else by borrowing or lending tickets. |
|---|---|
| Contribution to the digitalisation of society | Admission management using face recognition upon entry to the Expo Site, which is the largest case of its kind in Japan, will improve public awareness of face recognition and contribute to the future digitalisation of society. |
２.Data Handling
（Data to be acquired and the purpose of use）
Data to be acquired
- ID photo and face feature data
* Face feature data: Features such as eyes, nose, mouth, and outline extracted from ID photos - Ticket ID etc.
Purpose of use
- To carry out authentication (single sign-on) in logging into the Face Registration Web Site
- To carry out identification of visitors upon entry (identity authentication at the admission gates)
- To respond to inquiries regarding this service
(To use as a key to identify the target of deletion in case a visitor requests data deletion during the Expo.)
３.Major Risk Measures
| _ | Measures | Datails |
|---|---|---|
| 1 | Display of guidance and precautions when registering an ID photo | In order for users to easily register their own ID photos for face recognition upon admission, the service will support advance registration by displaying guidance and precautions on the screen when taking an ID photo and by marking the button that should be operated next in red. |
| 2 | ID photo taking on the website of this service | In order to avoid recognition errors in admission, this system asks users to register an ID photo taken on the website, rather than a photo that they have taken in the past. |
| ３ | Posting of notices regarding photo taking by camera | We will put information about the data we collect, its purpose of use, the persons who collect it, and how we handle the data on a panel near the admission gate cameras and on the Expo’s official website in order to make service users aware of this. |
| ４ | Immediate deletion of photos taken by camera | ID photos taken by cameras installed at the admission gates will be immediately deleted after face recognition. |
Assessment Results by a Third-Party
Third-party VPIA Community members assess the VPIA report from their own perspective on whether the report explains the details in a way that users can understand. Click here to learn more about the VPIA Community.
（with the titles omitted and the names listed in Japanese syllabary order）
OKUHARA Sanae
Affiliation：
- Director, Research Institute for Consumer Affairs, Nippon Association of Consumer Specialists
- Director, Accredited Personal Information Protection Organization
Administrative Office, Foundation for Promotion of Digital Economy and Community
Category of Viewpoints：Consumer
Generally understandable
Generally understand-
able
General Comment
This service is expected to help visitors holding multiple-entry passes to avoid the hassle at the entrance gates that is often the case at large theme parks.
On the other hand, when using this type of highly convenient service, it is essential to check the content carefully, and to understand the points to note at the time of advance registration and the use of the service.
Read More
① Service Values
Service outline
Is the overview of the service understandable?
Clearly understandable
Clearly understand-
able
Service benefits
Are the benefits provided by the service understandable?
Clearly understandable
Clearly understand-
able
② Data Handling
Status of data handling
Is the overall picture of the service’s data handling understandable?
Generally understandable
Generally understand-
able
Data to be acquired and purpose of use
Are acquired data items and purpose of use understandable?
Generally understandable
Generally understand-
able
③ Risk Measures
Anticipated risks
Are the risks anticipated from the user’s perspective understandable?
Clearly understandable
Clearly understand-
able
Risk measures
Are the countermeasures against anticipated risk understandable?
Generally understandable
Generally understand-
able
KATIRAI Amelia
Affiliation：
- Specially-Appointed Assistant Professor, Osaka University Research Centre on Ethical, Legal and Social Issues
Category of Viewpoints：Society and Ethics
Partially not understandable
Partially not understand-
able
General Comment
While some people acknowledge the benefits of face recognition technology, there are also voices of concern about the privacy risks of using an ID photo, which is an important piece of data for users.
As an ID photo is required to use the multiple-entry pass, users are advised to check the details of the service before deciding to use it.
Read More
① Service Values
Service outline
Is the overview of the service understandable?
Generally understandable
Generally understand-
able
Service benefits
Are the benefits provided by the service understandable?
Partially not understandable
Partially not understand-
able
② Data Handling
Status of data handling
Is the overall picture of the service’s data handling understandable?
Generally understandable
Generally understand-
able
Data to be acquired and purpose of use
Are acquired data items and purpose of use understandable?
Generally understandable
Generally understand-
able
③ Risk Measures
Anticipated risks
Are the risks anticipated from the user’s perspective understandable?
Generally understandable
Generally understand-
able
Risk measures
Are the countermeasures against anticipated risk understandable?
Generally understandable
Generally understand-
able
SAKUMA Hiroshi
Affiliation：
- Impact Officer at Global Shapers Community Osaka Hub, the World Economic Forum
- Specially Appointed Researcher at the Social Solution Initiative, Osaka University
Category of Viewpoints：Youth
Generally understandable
Generally understand-
able
General Comment
The Expo’s multiple-entry pass, which incorporates the face recognition technology and a QR code, is designed to provide visitors with a special futuristic experience, while preventing identity fraud by lending and borrowing tickets.
The risk assessments and countermeasures for the service have been considered from various perspectives, including data collection, storage, and, most importantly, in the event that face recognition is not feasible for entry, which I believe will give users peace of mind when using the service.
I would like to learn more about the accuracy of the face recognition.
Read More
① Service Values
Service outline
Is the overview of the service understandable?
Generally understandable
Generally understand-
able
Service benefits
Are the benefits provided by the service understandable?
Clearly understandable
Clearly understand-
able
② Data Handling
Status of data handling
Is the overall picture of the service’s data handling understandable?
Generally understandable
Generally understand-
able
Data to be acquired and purpose of use
Are acquired data items and purpose of use understandable?
Clearly understandable
Clearly understand-
able
③ Risk Measures
Anticipated risks
Are the risks anticipated from the user’s perspective understandable?
Generally understandable
Generally understand-
able
Risk measures
Are the countermeasures against anticipated risk understandable?
Clearly understandable
Clearly understand-
able
TSUNODA Mio
Affiliation：
- Global Shapers Community Osaka Hub, the World Economic Forum
- CEO, Darajapan Inc.
Category of Viewpoints：International
Clearly understandable
Clearly understand-
able
General Comment
The content of the service was generally understandable. In particular, the service’s benefits and handling of data have been explained in detail and convincingly.
Initially, there were areas where it was felt that some risk measures needed to be supplemented, but eventually all the explanations, including the risk measures, were made clear to me and I was given a clear picture of the service.
Read More
① Service Values
Service outline
Is the overview of the service understandable?
Clearly understandable
Clearly understand-
able
Service benefits
Are the benefits provided by the service understandable?
Clearly understandable
Clearly understand-
able
② Data Handling
Status of data handling
Is the overall picture of the service’s data handling understandable?
Clearly understandable
Clearly understand-
able
Data to be acquired and purpose of use
Are acquired data items and purpose of use understandable?
Clearly understandable
Clearly understand-
able
③ Risk Measures
Anticipated risks
Are the risks anticipated from the user’s perspective understandable?
Clearly understandable
Clearly understand-
able
Risk measures
Are the countermeasures against anticipated risk understandable?
Clearly understandable
Clearly understand-
able
NOBUTOMO Hiroyuki
Affiliation：
- Project Researcher, Tokyo University Interfaculty Initiative in Information Studies
Category of Viewpoints：Data Linkage
Clearly understandable
Clearly understand-
able
General Comment
The benefits of this system, the data flow, the data items, etc. have been comprehensively organised and the measures to avoid the risks have been carefully considered.
On the other hand, taking into account the fact that some people have emotional concerns about camera-based face recognition, I hope that efforts will be made to explain the service in an easy-to-understand manner and technical considerations will be made, which I believe will lead to the effective use of this system at the Expo.
Read More
① Service Values
Service outline
Is the overview of the service understandable?
Clearly understandable
Clearly understand-
able
Service benefits
Are the benefits provided by the service understandable?
Clearly understandable
Clearly understand-
able
② Data Handling
Status of data handling
Is the overall picture of the service’s data handling understandable?
Clearly understandable
Clearly understand-
able
Data to be acquired and purpose of use
Are acquired data items and purpose of use understandable?
Clearly understandable
Clearly understand-
able
③ Risk Measures
Anticipated risks
Are the risks anticipated from the user’s perspective understandable?
Clearly understandable
Clearly understand-
able
Risk measures
Are the countermeasures against anticipated risk understandable?
Clearly understandable
Clearly understand-
able
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