Service Provider Name
- NEC Corporation

As a service that participates in data utilisation initiatives, this service has conducted a VPIA in order to increase the transparency of data handling. In addition to the excerpts from the VPIA report, in which the service provider has assessed the benefits and privacy considerations when using their service, the results of a third-party assessment of the VPIA report are also available on this website. Please review this information for your reference when using this service. Click here to learn more about the VPIA.
VPIA Report
This service provider has conducted its own assessment of the value of the service, its data handling practices and its measures against the anticipated risks. The following are the excerpts from the report.
1. Service Values
(1)Service Outline
At the Expo site, a face recognition payment service will be provided not only to visitors who have purchased a multiple-entry pass (Season or Summer Pass) but also to visitors (at their request) who use MYAKU-PE!, e-money that works in the EXPO 2025 Digital Wallet app, regardless of the type of admission ticket, at stores with relevant checkout equipment.
Once visitors register their face feature data and payment modes in advance, they will be able to make hands-free payments just by having their faces recognised at relevant stores, without the need to use their smartphones or cards. They can select from two modes of payment: MYAKU-PE! or credit card.
*1 Season Pass: A ticket that allows unlimited admission during the Expo from the opening day to 13 October, 2025
*2 Summer Pass: A ticket that allows unlimited admission during the Expo from 19 July to 31 August, 2025
*3 EXPO 2025 Digital Wallet : Mobile app-based service aimed at increasing public awareness of the Expo’s initiative to promote a cashless society, building up momentum for the Expo before its opening, and facilitating people’s understanding of the Expo’s themes of “digital” and “action for the future,” as well as their involvement in the Expo
*4 MYAKU-PE!: E-money payment service that will be usable inside and outside the Expo site, which is one of the functions available in the EXPO 2025 Digital Wallet app

Functions Provided
①User information registration function
The user can use their smartphone to register and update information necessary for using the payment service.
②Face recognition payment function
The user can make face recognition payments at stores with relevant checkout equipment at the Expo site.
(2)Service Benefits
Benefits that can be provided to individual users
Greater user convenience offered through hands-free payment | Face recognition technology enables visitors to make convenient, stress-free, and smooth hands-free payments even when they carry luggage or when their hands are wet or not clean. By allowing anyone to pay just by having their face recognised with the appropriate equipment, face recognition payment is friendly especially for people with disabilities and the elderly. |
---|---|
Heightened security against unauthorised use | Using recognition of the face of an individual user based on registered face feature data, this payment method can authenticate that user more accurately and ensure tighter security against unauthorised use compared to payment methods using physical cards or smartphones. |
Benefits that can be provided to society
Safe cashless payment method | This service provides a payment method that ensures more accurate user authentication and tighter security against unauthorised use than payment methods using physical cards or smartphones. |
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Streamlined store operations | This service allows store staff to avoid manual work at the checkout that otherwise would be necessary when they receive cash and hand out change, have visitors make credit card payments, scan barcodes on visitors’ smartphone screens, etc., thereby helping streamline checkout operations and save human labour. |
Promotion of wider use of cashless payment | Face recognition payment is likely to help enhance security, convenience, and visitor experience, thereby contributing to the promotion of wider use of cashless payment. |
2.Data Handling
(Data to be acquired and the purpose of use)
Data to be acquired
- ①Summer Passes and Season Passes (in the case of credit-card payment mode): User’s name, ID photo, face feature data, ticket ID, and credit card information
- ②Summer Passes and Season Passes (in the case of MYAKU-PE! payment mode): User’s name, ID photo, face feature data, ticket ID, and Digital Wallet ID
- Day ticket (in the case of MYAKU-PE! payment mode): User’s name, ID photo, face feature data, ticket ID, and Digital Wallet ID
Purpose of use
- To authenticate the user
- To identify payment information when the user pays
- To select the necessary face feature data from among those on all visitors of the day, in order to compare them with the payer’s face feature data obtained at the checkout
- To respond to enquiries, questions, etc. about this service
3.Major Risk Measures
_ | Measures | Datails |
---|---|---|
1 | Providing information on the face recognition payment service | The Expo 2025 Osaka, Kansai, Japan Official Website provides information on the face recognition payment service so that users are better aware of the details of the service. In addition, the FAQ page on the Official Website also gives details on this service. |
2 | Sharing the policy on the handling of personal information | The privacy policy includes items concerning personal information obtained through this face recognition payment service, the purposes of its use, the purposes of its provision to third parties, the third parties provided therewith, etc. The FAQ page on the Official Website also includes these items. |
3 | Having users register ID photos taken on the website of this service | A system has been adopted so that users register their ID photos taken on the website of this service, instead of ID photos formerly taken elsewhere, to prevent authentication errors at the checkout. |
Assessment Results by a Third-Party
Third-party VPIA Community members assess the VPIA report from their own perspective on whether the report explains the details in a way that users can understand. Click here to learn more about the VPIA Community.
(with the titles omitted and the names listed in Japanese syllabary order)
OKUHARA Sanae
Affiliation:
- Director, Research Institute for Consumer Affairs, Nippon Association of Consumer Specialists
- Director, Accredited Personal Information Protection Organization
Administrative Office, Foundation for Promotion of Digital Economy and Community
Category of Viewpoints:Consumer
Generally understandable
Generally understand-
able
General Comment
This service will improve convenience for visitors as a whole by allowing hands-free payment, preventing unauthorised use and reducing the risk of theft.
It is also an excellent point that through this service, visitors who have never used any means of payment other than cash or credit card will have an opportunity to experience a new payment method during their visit to the Expo.
It is hoped that by publicising the service and considering the accessibility of the information required to use it, the service will become more accessible to a wider range of visitors.
Read More
① Service Values
Service outline
Is the overview of the service understandable?
Clearly understandable
Clearly understand-
able
Service benefits
Are the benefits provided by the service understandable?
Generally understandable
Generally understand-
able
② Data Handling
Status of data handling
Is the overall picture of the service’s data handling understandable?
Generally understandable
Generally understand-
able
Data to be acquired and purpose of use
Are acquired data items and purpose of use understandable?
Clearly understandable
Clearly understand-
able
③ Risk Measures
Anticipated risks
Are the risks anticipated from the user’s perspective understandable?
Clearly understandable
Clearly understand-
able
Risk measures
Are the countermeasures against anticipated risk understandable?
Generally understandable
Generally understand-
able
KATIRAI Amelia
Affiliation:
- Specially-Appointed Assistant Professor, Osaka University Research Centre on Ethical, Legal and Social Issues
Category of Viewpoints:Society and Ethics
Partially not understandable
Partially not understand-
able
General Comment
While some people acknowledge the benefits of face recognition technology, there are also voices of concern about the privacy risks of using an ID photo, which is an important piece of personal data for users.
It is recommended that the users check the details of the service before considering using it.
Read More
① Service Values
Service outline
Is the overview of the service understandable?
Generally understandable
Generally understand-
able
Service benefits
Are the benefits provided by the service understandable?
Partially not understandable
Partially not understand-
able
② Data Handling
Status of data handling
Is the overall picture of the service’s data handling understandable?
Generally understandable
Generally understand-
able
Data to be acquired and purpose of use
Are acquired data items and purpose of use understandable?
Generally understandable
Generally understand-
able
③ Risk Measures
Anticipated risks
Are the risks anticipated from the user’s perspective understandable?
Generally understandable
Generally understand-
able
Risk measures
Are the countermeasures against anticipated risk understandable?
Generally understandable
Generally understand-
able
SAKUMA Hiroshi
Affiliation:
- Impact Officer at Global Shapers Community Osaka Hub, the World Economic Forum
- Specially Appointed Researcher at the Social Solution Initiative, Osaka University
Category of Viewpoints:Youth
Generally understandable
Generally understand-
able
General Comment
This service allows payment by face recognition mainly for the multiple-entry pass holders and users of MYAKU-PE!, the Expo’s digital wallet.
I think this is an excellent service in that it has clear benefits for the individuals, such as smoother payment and increased security, and will also contribute to the efficient operation of the Expo.
Initially, I believed that face recognition would be needed in addition to the standard credit card payment process, which I thought was complicated. However, I later understood that face recognition is all that’s required to authenticate credit card payments.
I also thought that the assessment and countermeasures for both the service and privacy risks were carefully considered and organised.
Read More
① Service Values
Service outline
Is the overview of the service understandable?
Clearly understandable
Clearly understand-
able
Service benefits
Are the benefits provided by the service understandable?
Clearly understandable
Clearly understand-
able
② Data Handling
Status of data handling
Is the overall picture of the service’s data handling understandable?
Generally understandable
Generally understand-
able
Data to be acquired and purpose of use
Are acquired data items and purpose of use understandable?
Generally understandable
Generally understand-
able
③ Risk Measures
Anticipated risks
Are the risks anticipated from the user’s perspective understandable?
Clearly understandable
Clearly understand-
able
Risk measures
Are the countermeasures against anticipated risk understandable?
Clearly understandable
Clearly understand-
able
TSUNODA Mio
Affiliation:
- Global Shapers Community Osaka Hub, the World Economic Forum
- CEO, Darajapan Inc.
Category of Viewpoints:International
Clearly understandable
Clearly understand-
able
General Comment
Overall, the report was easy to understand and I was able to imagine users using this service.
Although I initially found some of the risk measures lacking in specificity and effectiveness, I was reassured to learn that this would be addressed by publishing additional information on the Expo 2025 Osaka, Kansai, Japan Official Website.
As a wide range of users are likely to use this service, I believe that users will be able to use it with greater confidence if the specific needs of a diverse range of people are understood and consideration is given to obtaining user consent following a clear explanation of the service.
Read More
① Service Values
Service outline
Is the overview of the service understandable?
Clearly understandable
Clearly understand-
able
Service benefits
Are the benefits provided by the service understandable?
Clearly understandable
Clearly understand-
able
② Data Handling
Status of data handling
Is the overall picture of the service’s data handling understandable?
Clearly understandable
Clearly understand-
able
Data to be acquired and purpose of use
Are acquired data items and purpose of use understandable?
Clearly understandable
Clearly understand-
able
③ Risk Measures
Anticipated risks
Are the risks anticipated from the user’s perspective understandable?
Clearly understandable
Clearly understand-
able
Risk measures
Are the countermeasures against anticipated risk understandable?
Clearly understandable
Clearly understand-
able
NOBUTOMO Hiroyuki
Affiliation:
- Project Researcher, Tokyo University Interfaculty Initiative in Information Studies
Category of Viewpoints:Data Linkage
Clearly understandable
Clearly understand-
able
General Comment
I believe that the benefits of this service, the data items to be obtained, the data flow, etc. are comprehensively organised and that the risks have been carefully considered.
As this service is directly related to payments, I hope efforts will be made to reassure users by taking technical considerations into account and explaining as clearly as possible the concept and specific method of risk avoidance in the operation of the service, which will lead to the effective use of the service at the Expo.
Read More
① Service Values
Service outline
Is the overview of the service understandable?
Clearly understandable
Clearly understand-
able
Service benefits
Are the benefits provided by the service understandable?
Clearly understandable
Clearly understand-
able
② Data Handling
Status of data handling
Is the overall picture of the service’s data handling understandable?
Clearly understandable
Clearly understand-
able
Data to be acquired and purpose of use
Are acquired data items and purpose of use understandable?
Clearly understandable
Clearly understand-
able
③ Risk Measures
Anticipated risks
Are the risks anticipated from the user’s perspective understandable?
Clearly understandable
Clearly understand-
able
Risk measures
Are the countermeasures against anticipated risk understandable?
Clearly understandable
Clearly understand-
able
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