Service Provider Name
- Sumitomo Mitsui Banking Corporation
As a service that participates in data utilisation initiatives, this service has conducted a VPIA in order to increase the transparency of data handling. In addition to the excerpts from the VPIA report, in which the service provider has assessed the benefits and privacy considerations when using their service, the results of a third-party assessment of the VPIA report are also available on this website. Please review this information for your reference when using this service. Click here to learn more about the VPIA.
VPIA Report
This service provider has conducted its own assessment of the value of the service, its data handling practices and its measures against the anticipated risks. The following are the excerpts from the report.
1. Service Values
（１）Service Outline
This is one of the services provided via the EXPO 2025 Digital Wallet, a mobile app-based wallet that is positioned as a tool for individual users to feel first-hand, understand, and get involved in two themes of Expo 2025 Osaka, Kansai, Japan: “digital” and “action for the future”. Users can receive benefits according to their status based on the experience points that they earn through their use of the MYAKU-PE! and MYAKU-PO! services, participation in Expo-related events, and other activities. This service is designed to bring users greater joy when using the EXPO 2025 Digital Wallet.
* MYAKU-PE!: The Expo’s original e-money for two-dimensional code payments, which is chargeable from credit cards and bank accounts
* MYAKU-PO!: Service that awards users original points (exchangeable for goods and services dedicated to the Expo) according to their participation in various initiatives related to the SDGs and the Expo
* Benefits users can receive according to their status: There are three modes of benefit delivery: lottery; first-come, first-served; and all-come, all-served.
Functions Provided
①Status management
There are seven tiers of status based on the experience points acquired, and the users can manage their current status and the benefits they have earned.
②Acquisition of experience points
This function determines whether the user has satisfied the requirements for acquiring experience points in the Reward Program. When the user has done so, they can acquire experience points according to the requirements they have satisfied.
③Application for premium experiences and lotteries
The user can use the benefits they have earned by acquiring experience points to apply for premium experiences that they select from among those available on their booking date (the date of their ticket).
（２）Service Benefits
Benefits that can be provided to individual users
| Providing benefits and premium experiences unique to the Expo | This service will provide benefits, premium experiences, etc. unique to the Expo such as producer memorabilia and preferential admission to the pavilion to users who have earned experience points by using the MYAKU-PE! and MYAKU-PO! services, participating in Expo-related events, or other activities. |
|---|---|
| Bringing users greater joy when using the EXPO 2025 Digital Wallet | By allowing users to earn experience points through their use of the MYAKU-PE! and MYAKU-PO! services, this service will offer them the opportunity to experience the services provided via the EXPO 2025 Digital Wallet, thereby sharing with them the joy of using the digital wallet. |
Benefits that can be provided to society
| Promoting a digital and cashless society | By offering users the opportunity to experience the services provided via the EXPO 2025 Digital Wallet and helping increase their understanding and use thereof, this service will contribute to facilitating Japanese society’s progress toward a digital and cashless society. |
|---|
２.Data Handling
（Data to be acquired and the purpose of use）
Data to be acquired
- MYAKU-PE! ID and information on premium experience bookings
- Digital Wallet ID, name, and email address
- Information linked to the ticket (ticket ID, admission date, ticket type)
Purpose of use
- To identify the Reward Program user
- To obtain information on the admission ticket held by the Reward Program user
- To provide the Reward Program user with experience points in the Reward Program
- To determine the eligibility of the Reward Program user to apply for premium experience events or lotteries
- To enable the Reward Program user to register for and use facial recognition-based payment
３.Major Risk Measures
| _ | Measures | Datails |
|---|---|---|
| 1 | Providing information on how to earn experience points, details of benefits, etc. | The Expo 2025 Osaka, Kansai, Japan Official Website provides information on how to earn experience points , details of benefits, and how to apply for and use the benefits so that users will be able to use this Reward Program smoothly. In addition, the Reward Program app will have links to the above mentioned website to ensure users’ easy access to the website during their use of the app. |
| 2 | Sharing the policy on the handling of personal information | The Reward Program will have the consent screen so that the user can begin using the service after reviewing the service’s terms of use and a privacy policy. In addition, the Digital Wallet web page on the Expo 2025 Osaka, Kansai, Japan Official Website carries the service’s terms of use and a privacy policy. |
Assessment Results by a Third-Party
Third-party VPIA Community members assess the VPIA report from their own perspective on whether the report explains the details in a way that users can understand. Click here to learn more about the VPIA Community.
（with the titles omitted and the names listed in Japanese syllabary order）
OKUHARA Sanae
Affiliation：
- Director, Research Institute for Consumer Affairs, Nippon Association of Consumer Specialists
- Director, Accredited Personal Information Protection Organization
Administrative Office, Foundation for Promotion of Digital Economy and Community
Category of Viewpoints：Consumer
Generally understandable
Generally understand-
able
General Comment
This programme is designed to make it even more enjoyable for users to use the services to experience the digital society that the Expo aims for and it is expected to be particularly popular with families and young people, who are likely to visit the site repeatedly during the Expo.
While rewards programmes are becoming common in people’s lives, there are those who end up accumulating points because it takes a certain amount of time and experience to actually use the points they have earned.
It can be highly evaluated in that the programme offers several different types of the benefits depending on status, including not only the benefits that can be won by lottery but also the those that can be won on a first-come, first-served basis and that everyone can earn, which increases the excitement for everyone, even if the points earned are few.
Read More
① Service Values
Service outline
Is the overview of the service understandable?
Generally understandable
Generally understand-
able
Service benefits
Are the benefits provided by the service understandable?
Clearly understandable
Clearly understand-
able
② Data Handling
Status of data handling
Is the overall picture of the service’s data handling understandable?
Generally understandable
Generally understand-
able
Data to be acquired and purpose of use
Are acquired data items and purpose of use understandable?
Clearly understandable
Clearly understand-
able
③ Risk Measures
Anticipated risks
Are the risks anticipated from the user’s perspective understandable?
Generally understandable
Generally understand-
able
Risk measures
Are the countermeasures against anticipated risk understandable?
Generally understandable
Generally understand-
able
KATIRAI Amelia
Affiliation：
- Specially-Appointed Assistant Professor, Osaka University Research Centre on Ethical, Legal and Social Issues
Category of Viewpoints：Society and Ethics
Generally understandable
Generally understand-
able
General Comment
This service provides benefits and experiences to users who have earned the experience points by using various digital services offered at the Expo while ensuring the user’s privacy.
It is recommended that users check the details of the service and any services linked to it prior to using the service.
Read More
① Service Values
Service outline
Is the overview of the service understandable?
Clearly understandable
Clearly understand-
able
Service benefits
Are the benefits provided by the service understandable?
Generally understandable
Generally understand-
able
② Data Handling
Status of data handling
Is the overall picture of the service’s data handling understandable?
Generally understandable
Generally understand-
able
Data to be acquired and purpose of use
Are acquired data items and purpose of use understandable?
Generally understandable
Generally understand-
able
③ Risk Measures
Anticipated risks
Are the risks anticipated from the user’s perspective understandable?
Generally understandable
Generally understand-
able
Risk measures
Are the countermeasures against anticipated risk understandable?
Generally understandable
Generally understand-
able
SAKUMA Hiroshi
Affiliation：
- Impact Officer at Global Shapers Community Osaka Hub, the World Economic Forum
- Specially Appointed Researcher at the Social Solution Initiative, Osaka University
Category of Viewpoints：Youth
Clearly understandable
Clearly understand-
able
General Comment
This rewards programme allows users to earn benefits such as preferential admission to the pavilion and the original gifts by using the EXPO 2025 Digital Wallet.
The concept of this programme is simple: the user’s status is determined by the experience points they acquire and they can earn benefits according to their status.
It is explained in an easy-to-understand manner that this programme, together with the associated service called “MYAKU-PE!”, will provide users with an experience that will increase their awareness of the digital and cashless society.
Read More
① Service Values
Service outline
Is the overview of the service understandable?
Clearly understandable
Clearly understand-
able
Service benefits
Are the benefits provided by the service understandable?
Clearly understandable
Clearly understand-
able
② Data Handling
Status of data handling
Is the overall picture of the service’s data handling understandable?
Clearly understandable
Clearly understand-
able
Data to be acquired and purpose of use
Are acquired data items and purpose of use understandable?
Clearly understandable
Clearly understand-
able
③ Risk Measures
Anticipated risks
Are the risks anticipated from the user’s perspective understandable?
Clearly understandable
Clearly understand-
able
Risk measures
Are the countermeasures against anticipated risk understandable?
Clearly understandable
Clearly understand-
able
TSUNODA Mio
Affiliation：
- Global Shapers Community Osaka Hub, the World Economic Forum
- CEO, Darajapan Inc.
Category of Viewpoints：International
Generally understandable
Generally understand-
able
General Comment
Overall, the report is generally understandable, with the anticipated risks and countermeasures organised in a concrete manner.
According to the report, the policy on the handling of personal data will be made available on the start screen of the service, the Digital Wallet website, etc., and I believe that this will make the service clearer and more reliable for users.
Read More
① Service Values
Service outline
Is the overview of the service understandable?
Generally understandable
Generally understand-
able
Service benefits
Are the benefits provided by the service understandable?
Clearly understandable
Clearly understand-
able
② Data Handling
Status of data handling
Is the overall picture of the service’s data handling understandable?
Clearly understandable
Clearly understand-
able
Data to be acquired and purpose of use
Are acquired data items and purpose of use understandable?
Clearly understandable
Clearly understand-
able
③ Risk Measures
Anticipated risks
Are the risks anticipated from the user’s perspective understandable?
Clearly understandable
Clearly understand-
able
Risk measures
Are the countermeasures against anticipated risk understandable?
Generally understandable
Generally understand-
able
NOBUTOMO Hiroyuki
Affiliation：
- Project Researcher, Tokyo University Interfaculty Initiative in Information Studies
Category of Viewpoints：Data Linkage
Generally understandable
Generally understand-
able
General Comment
I consider that the user will find it easy to understand this type of service system, known as a rewards programme that accumulates points (there is also the fact that similar initiatives have already been implemented in many sectors).
On the other hand, given that the rewards programme has already been introduced in other sectors, there is a need for more precise and clear communication of the benefits that users can gain from using this service.
It is also expected that the availability of such a service will be widely communicated to avoid any sense of unfairness once the programme is in place.
Read More
① Service Values
Service outline
Is the overview of the service understandable?
Clearly understandable
Clearly understand-
able
Service benefits
Are the benefits provided by the service understandable?
Generally understandable
Generally understand-
able
② Data Handling
Status of data handling
Is the overall picture of the service’s data handling understandable?
Generally understandable
Generally understand-
able
Data to be acquired and purpose of use
Are acquired data items and purpose of use understandable?
Generally understandable
Generally understand-
able
③ Risk Measures
Anticipated risks
Are the risks anticipated from the user’s perspective understandable?
Generally understandable
Generally understand-
able
Risk measures
Are the countermeasures against anticipated risk understandable?
Generally understandable
Generally understand-
able
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