Service Provider Name
- OBAYASHI CORPORATION
As a service that participates in data utilisation initiatives, this service has conducted a VPIA in order to increase the transparency of data handling. In addition to the excerpts from the VPIA report, in which the service provider has assessed the benefits and privacy considerations when using their service, the results of a third-party assessment of the VPIA report are also available on this website. Please review this information for your reference when using this service. Click here to learn more about the VPIA.
VPIA Report
This service provider has conducted its own assessment of the value of the service, its data handling practices and its measures against the anticipated risks. The following are the excerpts from the report.
1. Service Values
（１）Service Outline
• Theme project: The signature pavilion ‘Better Co-Being’ has the theme of ‘Resonance of Lives’. It provides an experience in which we, who live together in connections, can create a new world together by resonating with diverse life forms, such as between people, between people and nature, and between people and the world.
• The Better Co-Being app will not only help visitors gain a deeper understanding of the exhibits in this pavilion, but will also allow them to experience a glimpse of what a future society, in which we live together connected by data, will look like by sharing experiences at various locations within the Expo Site.
• With this app, visitors can use their smartphones to view explanations of the pavilion’s exhibits and other visitors’ feelings of their experiences inside and outside the pavilion, thereby providing an opportunity for learning about the diverse values of others.
• Furthermore, users will be able to check their own values visualised through the posts of others they have favourited and their own posted feelings, and they will also have the opportunity to see the values of other visitors and feel connected to them through the similarities with their own.
Functions Provided
①Viewing other visitors’ reviews
・By activating the camera on a visitor’s smartphone, the view seen through the camera is superimposed with the feelings of other visitors.
②Posting users’ feelings
・Putting into words what users experienced and felt, and posting it along with a photo taken with this app.
③Viewing and searching facilities at the Expo Site and event information
・Displaying and searching for a list of facilities and events at the Expo Site as well as maps.
④Viewing user information
• Displaying posts of other visitors that users have favourited, as well as users’ own posts.
• Visualising and displaying users’ own values and connections with other visitors.
⑤Viewing explanations of exhibits and experience results in the pavilion
• Displaying the explanations of exhibits.
• Based on the reactions to the exhibit, it displays users’ own values and connections with other visitors who are experiencing the exhibit at the same time.
（２）Service Benefits
Benefits that can be provided to individual users
By using this service in conjunction with the pavilion exhibits, users will be able to experience ‘connecting together and living together’, an important keyword of Better Co-Being, and provide hope for the future.
| Learning diverse values | By providing explanations from exhibit creators and producers, as well as feelings from other visitors, the service provides an opportunity to learn about diverse values. |
|---|---|
| Feeling connected | It provides an opportunity for users to express the diverse relationships between themselves and other visitors and feel a sense of connection. |
| Learning more about global issues | It provides content in line with the theme of the Expo, and opportunities to learn deeply about global issues. |
Benefits that can be provided to society
| Contributing to the creation of a society where each individual has diverse values and where diverse personalities resonate with each other. | By supporting the ‘experience of creating a new world together’ offered by Better Co-Being, this service contributes to creating a society where diverse life forms resonate with each other and move toward the future together. |
|---|
２.Data Handling
（Data to be acquired and the purpose of use）
Data to be acquired
⚫︎ ： Data to be acquired via ExpoID data linkage ■ ： Data to be acquired directly from the user
⚫︎ ： Data to be acquired via ExpoID data linkage
■ ： Data to be acquired directly from the user
- Registered information/attribute information (such as profile image, nickname, self-introduction, gender, year of birth, etc.)
- Posted information (such as captured images, text, capture time, and location information of the capture site, etc.)
- Device location information when using the app functions that require location information
Purpose of use
- To create an account on the app, log in, and register or update user information
- To enable users to access various services and functions within the app
- To display registered information and posted information on the app when users make a post
- To analyse the usage situation of the service and create statistical data
- To respond to enquiries from users
- To prevent spam, unauthorised access, and other unauthorised use
- To provide users with an experience using this app at the pavilion
- To develop, improve, and refine future services
３.Major Risk Measures
| _ | Measures | Datails |
|---|---|---|
| 1 | Notification of user information that will be made public when posting | • When obtaining information from users, such as profile image, nicknames, self-introduction, and location information, we inform users that such information will be made public to others and that profile information should not include any content that could identify individuals. |
| 2 | Providing a one-time login function that takes into consideration a diverse range of users | • As a temporary account, a one-time login function is provided which allows users to access major functions by simply selecting a profile icon. |
| ３ | Prior notification of location information acquisition and user’s choice of whether to provide location information | • When a user uses a function that involves acquiring location information, a message will be displayed explaining the main purpose of use, and users will be able to choose to refuse the provision of the information through the confirmation dialogue in the browser or via the device settings. (If users choose to refuse to provide the information, some functions will become unavailable.) |
Assessment Results by a Third-Party
Third-party VPIA Community members assess the VPIA report from their own perspective on whether the report explains the details in a way that users can understand. Click here to learn more about the VPIA Community.
（with the titles omitted and the names listed in Japanese syllabary order）
OKUHARA Sanae
Affiliation：
- Director, Research Institute for Consumer Affairs, Nippon Association of Consumer Specialists
- Director, Accredited Personal Information Protection Organization
Administrative Office, Foundation for Promotion of Digital Economy and Community
Category of Viewpoints：Consumer
Generally understandable
Generally understand-
able
General Comment
The provided app not only helps visitors understand the exhibits of the pavilion but also allows them to experience its theme, which I believe will attract people’s interest. I found it advantageous that visitors can use their smartphone cameras to view explanations of the pavilion’s exhibits, making it convenient for users. Additionally, consideration is given to users, as they can choose not to provide personal information when logging in. On the other hand, as described in the main risk measures in the report, it is recommended that users post camera images or comments, or enter profile information after reviewing the precautions.
Read More
① Service Values
Service outline
Is the overview of the service understandable?
Generally understandable
Generally understand-
able
Service benefits
Are the benefits provided by the service understandable?
Clearly understandable
Clearly understand-
able
② Data Handling
Status of data handling
Is the overall picture of the service’s data handling understandable?
Generally understandable
Generally understand-
able
Data to be acquired and purpose of use
Are acquired data items and purpose of use understandable?
Generally understandable
Generally understand-
able
③ Risk Measures
Anticipated risks
Are the risks anticipated from the user’s perspective understandable?
Clearly understandable
Clearly understand-
able
Risk measures
Are the countermeasures against anticipated risk understandable?
Generally understandable
Generally understand-
able
KATIRAI Amelia
Affiliation：
- Specially-Appointed Assistant Professor, Osaka University Research Centre on Ethical, Legal and Social Issues
Category of Viewpoints：Society and Ethics
Generally understandable
Generally understand-
able
General Comment
The service aims to help visitors gain a deeper understanding of the theme of the signature pavilion, “Better Co-Being”, and is designed to allow users to choose privacy-friendly options.
Read More
① Service Values
Service outline
Is the overview of the service understandable?
Generally understandable
Generally understand-
able
Service benefits
Are the benefits provided by the service understandable?
Generally understandable
Generally understand-
able
② Data Handling
Status of data handling
Is the overall picture of the service’s data handling understandable?
Generally understandable
Generally understand-
able
Data to be acquired and purpose of use
Are acquired data items and purpose of use understandable?
Generally understandable
Generally understand-
able
③ Risk Measures
Anticipated risks
Are the risks anticipated from the user’s perspective understandable?
Generally understandable
Generally understand-
able
Risk measures
Are the countermeasures against anticipated risk understandable?
Generally understandable
Generally understand-
able
SAKUMA Hiroshi
Affiliation：
- Impact Officer at Global Shapers Community Osaka Hub, the World Economic Forum
- Specially Appointed Researcher at the Social Solution Initiative, Osaka University
Category of Viewpoints：Youth
Clearly understandable
Clearly understand-
able
General Comment
The report explained the app’s overview, which allows users to feel a sense of connection with other users who share the similar values by posting their location, comments, photos, and more while enjoying the exhibitions. The collected data items, data flow, and other factors were organised in a clear and understandable manner. The value of the service was described in the report from the perspective of each individual user’s experience. The anticipated risks, including privacy risks, as well as the measures to address them were fully discussed in the report.
Read More
① Service Values
Service outline
Is the overview of the service understandable?
Clearly understandable
Clearly understand-
able
Service benefits
Are the benefits provided by the service understandable?
Clearly understandable
Clearly understand-
able
② Data Handling
Status of data handling
Is the overall picture of the service’s data handling understandable?
Clearly understandable
Clearly understand-
able
Data to be acquired and purpose of use
Are acquired data items and purpose of use understandable?
Clearly understandable
Clearly understand-
able
③ Risk Measures
Anticipated risks
Are the risks anticipated from the user’s perspective understandable?
Clearly understandable
Clearly understand-
able
Risk measures
Are the countermeasures against anticipated risk understandable?
Clearly understandable
Clearly understand-
able
TSUNODA Mio
Affiliation：
- Global Shapers Community Osaka Hub, the World Economic Forum
- CEO, Darajapan Inc.
Category of Viewpoints：International
Generally understandable
Generally understand-
able
General Comment
The potential risks of the services described in the report, along with the measures taken to address them, are generally clear and consider user privacy and data protection. In particular, specific measures were taken to ensure transparency in data management and to prevent unauthorised access. I assessed that the remaining risks are kept to a minimum. Nonetheless, I believe that if the explanation of certain risks were provided in a more concrete and user-friendly manner, and the explanations for some users were clearer, the overall credibility of the service and the user’s sense of comfort would be further enhanced.
Read More
① Service Values
Service outline
Is the overview of the service understandable?
Generally understandable
Generally understand-
able
Service benefits
Are the benefits provided by the service understandable?
Generally understandable
Generally understand-
able
② Data Handling
Status of data handling
Is the overall picture of the service’s data handling understandable?
Generally understandable
Generally understand-
able
Data to be acquired and purpose of use
Are acquired data items and purpose of use understandable?
Clearly understandable
Clearly understand-
able
③ Risk Measures
Anticipated risks
Are the risks anticipated from the user’s perspective understandable?
Generally understandable
Generally understand-
able
Risk measures
Are the countermeasures against anticipated risk understandable?
Clearly understandable
Clearly understand-
able
NOBUTOMO Hiroyuki
Affiliation：
- Project Researcher, Tokyo University Interfaculty Initiative in Information Studies
Category of Viewpoints：Data Linkage
Generally understandable
Generally understand-
able
General Comment
A service like this, which links location data and uses AR technology to allow participants to share their impressions and comments, has never been offered on an ongoing basis at a large-scale event like the Expo, and I found it to be an engaging experience. The privacy risks related to data usage, along with other anticipated risks in the delivery of the service are currently being examined in detail. I hope that, as the facilities and objects are organised, necessary adjust ments will continue to be made to ensure the safer provision of the service.
Read More
① Service Values
Service outline
Is the overview of the service understandable?
Clearly understandable
Clearly understand-
able
Service benefits
Are the benefits provided by the service understandable?
Clearly understandable
Clearly understand-
able
② Data Handling
Status of data handling
Is the overall picture of the service’s data handling understandable?
Generally understandable
Generally understand-
able
Data to be acquired and purpose of use
Are acquired data items and purpose of use understandable?
Clearly understandable
Clearly understand-
able
③ Risk Measures
Anticipated risks
Are the risks anticipated from the user’s perspective understandable?
Generally understandable
Generally understand-
able
Risk measures
Are the countermeasures against anticipated risk understandable?
Generally understandable
Generally understand-
able
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